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Exera Property Marketing | Property Marketing & Sales Partner
Property Marketing & Sales Partner

Kami tidak hanya menjalankan iklan.
Kami mengelola mesin penjualan properti Anda.

Exera membantu Developer dan Property Agent membangun sistem pemasaran terukur dari advertising, lead generation, customer service, social media, site visit hingga sales performance.

Lihat PaketDiskusikan Project

Exera Property Marketing System

Traffic
Leads
Follow-Up
Qualification
Site Visit
Booking
Closing & Revenue
Why Exera

Satu partner untuk pemasaran properti

Solusi bertingkat sesuai kebutuhan, budget, kapasitas sales dan karakteristik project.

01
Property Specialist

Fokus pada industri property, Developer, Agent dan project sales.

02
Performance Driven

Mengukur funnel dari leads sampai site visit, booking dan closing.

03
One Stop Solution

Ads, social media, CS, CRM, lead management dan agent network.

04
Transparent Reporting

Performance dapat dipantau melalui dashboard dan laporan.

05
Performance Partnership

Model kerja sama dapat berkembang ke performance dan commission.

5 Paket Layanan

Pilih level support sesuai kebutuhan project

Ad Spend dibayarkan terpisah. Pricing dan KPI dapat disesuaikan berdasarkan project baseline.

01 — STARTER

STARTER

Ads Management untuk menghasilkan leads melalui Meta Ads / Google Ads.

  • Campaign planning
  • Meta Ads / Google Ads
  • Audience research
  • Copywriting iklan
  • Optimization
  • Monitoring & reporting
  • Leads langsung ke WhatsApp Developer/Agent
KPI: Leads, CPL, CTR, Reach, Impressions
Ad SpendMulai Rp4 jt/blnService Fee15% Ad SpendTotal contoh Ad Spend Rp5 jtRp5.750.000
02 — GROWTH

GROWTH

Ads + CS + Lead Management untuk mendorong qualified site visit.

  • Meta Ads / Google Ads
  • Campaign optimization
  • Professional CS
  • Lead qualification
  • Follow-up & database
  • CRM & lead management
  • Site visit scheduling
  • Performance dashboard
KPI: Qualified Site Visit
Ad SpendMulai Rp4 jt/blnService Fee15% Ad SpendCSRp1,5–2,5 jt/blnTotal contoh Ad Spend Rp5 jtRp7,25–8,25 jt
03 — BRAND

BRAND

Advertising + Social Media Management untuk leads dan project presence.

  • Meta Ads / Google Ads
  • Campaign optimization
  • Reporting dashboard
  • Social Media Management
  • 8 Image + 4 Video/bln
  • Content planning
  • Copywriting & design
  • Posting & engagement
KPI: Leads, CPL, CTR & konsistensi konten
Ad SpendMulai Rp4 jt/blnService Fee15% Ad SpendSocial MediaRp2 jt/blnTotal contoh Ad Spend Rp5 jtRp8.250.000Video production dapat additional
04 — SALES

SALES

Ads + Social Media + CS untuk mengelola funnel hingga qualified site visit.

  • Meta Ads / Google Ads
  • Optimization & reporting
  • Social Media Management
  • 8 Image + 4 Video/bln
  • Lead response & qualification
  • Follow-up customer
  • Site visit scheduling
  • CRM & reporting
KPI: Qualified Site Visit & konversi funnel
Ad SpendMulai Rp4 jt/blnService Fee15% Ad SpendSocial MediaRp2 jt/blnCS — pilih modelRp1,5–2,5 jt / Performance / Site VisitTotal contoh Ad Spend Rp5 jtRp8,25 jt + CS
05 — ENTERPRISE

ENTERPRISE

Full Marketing & Sales Partner (Leads Agent) untuk project Developer.

  • Marketing strategy & planning
  • Social Media Management
  • Digital advertising
  • Lead generation & CS
  • Site visit handling
  • Dedicated Project Coordinator
  • Sub-Agent management
  • Training & monitoring agent
  • Reporting & performance review
KPI: Unit Sold / Booking / Revenue / Closing
Ad SpendMulai Rp5 jt/blnKoordinator AgentRp5 jt/blnSocial Media ManagementRp2 jt/blnTotal biaya tetap contohRp12 jt/blnSales Commission5–8% Net Price
Performance Framework

KPI mengikuti level tanggung jawab Exera

Target final ditentukan berdasarkan project baseline.

PaketKPI UtamaKPI PendukungFokus Funnel
StarterLeads & CPLCTR, Reach, ImpressionsTraffic → Leads
GrowthQualified Site VisitQualified Leads, Follow-Up, BookingLeads → Qualification → Site Visit
BrandLeads + Content ConsistencyCPL, CTR, Reach, EngagementContent → Traffic → Leads
SalesQualified Site VisitBooking, Conversion FunnelContent → Leads → Follow-Up → Site Visit
EnterpriseUnit Sold / Revenue / Booking / ClosingSite Visit, CPA, Marketing ROIMarketing → Sales → Revenue
ENTERPRISE — LEADS AGENT

Exera sebagai external marketing & sales division.

Untuk project yang membutuhkan keterlibatan lebih dalam, Exera dapat menangani marketing, advertising, social media, CS, site visit, dedicated coordinator dan sub-agent.

  • Advertising mulai Rp5 jt/bln
  • Koordinator Agent Rp5 jt/bln
  • Social Media Management Rp2 jt/bln
  • Sales Commission 5–8% Net Price

Opsi Target KPI

Unit SoldX unit/bulan atau quarter
BookingX booking/bulan atau quarter
RevenueRpX Miliar/bulan atau quarter
ClosingX unit/bulan atau quarter
Site VisitX qualified site visit/bulan
ROI / CPAMarketing ROI & Cost per Acquisition
Project Baseline

Setiap project dapat memiliki struktur berbeda

Pricing, scope dan KPI dapat didiskusikan setelah assessment terhadap harga, lokasi, product-market fit, inventory, promo, target market, historical sales, kompetitor, advertising budget dan sales capacity.

Catatan Pricing

  • Ad Spend dibayarkan terpisah ke platform iklan.
  • Starter: 15% Ad Spend tanpa minimum fee untuk tahap awal.
  • Growth, Brand, Sales: 15% Ad Spend.
  • Brand & Sales: Social Media Management Rp2 jt/bln.
  • Video production dapat menjadi biaya tambahan.
  • Enterprise fixed cost contoh: Rp12 jt/bln, belum termasuk sales commission.

Model CS Paket Sales

  • Model A: Fixed Fee Rp1,5–2,5 jt/bln.
  • Model B: Performance Fee 0,5–1% dari Net Price.
  • Model C: Hybrid Base Fee + fee per Qualified Site Visit.
  • Model C cocok untuk berbagi fixed cost dan performance risk, tetapi perlu definisi Qualified Site Visit dan sistem verifikasi yang jelas.

Bangun mesin penjualan project Anda bersama Exera.

Diskusikan project, target market, advertising budget dan target sales untuk menentukan paket serta KPI yang paling sesuai.

Hubungi Exera via WhatsApp
EXERA PROPERTY MARKETING
Property Marketing & Sales Partner
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